Sony and AEG Live have announced Times Square's 2,150-capacity concert and events venue has been renamed the PlayStation Theater.
Previously known as the Best Buy Theater, the new name comes as the venue celebrates its 10th anniversary and as part of a "strategic partnership" that'll see rebranding of all the theater's interior and exterior signage. Additionally, it'll lead to live performances being shown on the PlayStation Network.
"As a leader in global entertainment, PlayStation is the perfect partner for a venue centrally located at the 'crossroads of the world,'" said Mark Shulman, Vice President and General Manager of AEG Live. "As the live music experience evolves, it's important to AEG Live to stay ahead of technology and trends, and as many of our younger fans are gamers as well, we are excited for the possibilities at PlayStation Theater."
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