Wednesday, September 21, 2016

Blizzard Dropping Battle.net Name, Focusing on Brand

Blizzard Entertainment's online gaming service, long known as battle.net, will now be known simply as Blizzard tech.

According to an update on the World of Warcraft website, the change is in name, and name alone. The core technology behind Battle.net will "continue to serve as the central nervous system for Blizzard games," Blizzard said.

Battle.net has been around for a long time. The original version of the service launched nearly 20 years ago, on November 30, 1996. Over the years, Blizzard said, the name has caused "confusion and inefficiencies," since it doesn't easily convey itself as Blizzard's online service.

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