With interest in Bungie's online first-person shooter still on the rise, Destiny's momentum is more comparable to an MMO than your usual shooter. Activision CEO Eric Hirshberg attributes this ongoing success to the strong cadence of carefully curated add-on content -- which is consciously different than that of Call of Duty -- that actively improves Destiny.
"A game like this requires a steady stream of content to keep people engaged and that’s core to this idea," Hirshberg told IGN at E3 2015. "That's what's been successful in keeping people engaged so far. We’ve had the right cadence to keep the game fresh and provide new challenges and new rewards. So that’s definitely the strategy."
from IGN PS3 http://ift.tt/1CFkWgS
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