Microsoft Research recently released a paper estimating that while using the Pokemon Go app, players added over 100 billion steps to the Unites States' collective physical activity in just three months.
Composed by Ryen W. White and Eric Horvitz at Microsoft and Stanford University's Tim Althoff, the experiment looked at 32,000 users' activity over the course three months "through a combination of signals from large-scale corpora of wearable sensor data and search engine logs," to "quantify the impact of Pokémon Go on physical activity." Of that number, they identified 1,420 users and measured the game's overall effect between July and August based on their use of the app.
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