Tuesday, November 7, 2017

Assassin's Creed Origins Sells Twice as Fast as Syndicate

Ubisoft announced the latest entry into the Assassin's Creed franchise is already beating sales of the last game in the series.

According to a press release ahead of the company's quarterly call with investors, Assassin's Creed Origins has sold "100%" better than Syndicate in the same 10-day period following launch.

Ubisoft CEO Yves Guillemot said credited the "longer development lead times" on Assassin's Creed Origins and other Ubisoft games, allowing developers to "fully express their creative visions." Guillemot added the longer leads mean Ubisoft can "maximize the potential of our games."

Ubisoft's first-half sales are up 65.7% over the same period last year, with digital revenue up 69.1%.

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