This should be an exciting time for Electronic Arts. Star Wars Battlefront 2 — one of the company's most highly-anticipated games of the year is finally available. But so much of the excitement has been buried under an avalanche of fan outrage surrounding the game's loot crates and unlockables. How did things get this bad? Let's track EA's many missteps as they developed.
We first got wind of a Star Wars Battlefront sequel in a way that seems fitting in hindsight: it came during an investor call in May 2016, as EA was discussing its financial outlook. Money — specifically, microtransactions — would play a key role in the Battlefront 2 disaster to come.
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