Friday, September 22, 2017

PUBG Publicly Shaming Fortnite Is A Terrible PR Move

In what is one of the most confusing PR decisions of the year, PlayerUnknown's Battlegrounds developer Bluehole sent out a press release today calling out Fornite's upcoming Battle Royale mode for "replicating" the PUBG experience, and vaguely threatening "further action." The official statement says this is a response to "community concerns", and some of those do exist, but addressing them like this accomplishes absolutely nothing. All it does is make PUBG players who had never heard of Fornite scratch their chins in contemplation, especially considering their mode will be free, and PUBG is $30.

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