Monday, July 11, 2016

Pokemon Go About to Overtake Twitter App's Daily Active Users

If you're in the US, Australia or New Zealand you'll likely have looked out of the window to see bands of aimless people, moseying the streets with faces in phones, like some benign version of The Purge. If you're anywhere else, you'll have seen the same thing, but they're all crying, because Pokemon Go isn't out yet. This game is huge, and now we have the data to prove it.

SimilarWeb has compiled information about the game's current usage on US Android phones, the standout fact being that Pokemon Go is on course to overtake Twitter's daily active users, meaning it's currently being used daily on 3% of all measured phones.

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