DICE's initial pitch to take Battlefield back to World War 1 was initially "absolutely rejected" by EA Studios boss, Patrick Söderlund.
"It wasn't the most obvious choice," Söderlund said at the EA Investor Day briefings yesterday. "When the team presented to me the idea of World War 1 I absolutely rejected it. I said 'World War 1 is a trench war, it can't be fun to play'."
What convinced him was DICE's decision to physically show him how we was wrong (a pretty bold gambit when it comes to your boss):
"The team continued and persisted in the fact that this can be fun, and showed up with a very short demo that convinced me at least that this was the right path. The good news is whenever you take creative risks and it works, you actually can get to substantial success."
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