Ever since the launch of the original Xbox, Microsoft has struggled to gain a foothold in Japan, and according to former Chief Xbox Officer Robbie Bach, there wasn't much the company could have done differently to make a bigger splash in that market.
"It's just a question of focus," Bach explained on the latest episode of IGN Unfiltered. "And it's a question of where you have assets and where you don't have assets. And we had no assets in Japan," he added, noting the company "didn't have relationships with Japanese game developers" aside from "a few isolated ones" for games like Ninja Gaiden, which "were actually more popular in the West than they were in Japan."
from IGN Video Games http://ift.tt/2a7g8Jx
via IFTTT