Pokemon Go's explosive popularity is having an unexpected and overwhelmingly positive effect on real-world businesses.
For anyone returning from outer space or a weeks-long expedition into the deep wild, Pokemon Go is an augmented-reality (AR) game that requires players to physically explore the real world in order to find and catch Pokemon. Besides trying to catch 'em all, Pokemon Go players will intentionally seek out PokeStops to stock up on in-game items or gyms to prove their Pokemon prowess. These in-game markers are always located at real-life points of interests, such as murals, churches, or other places of man-made, cultural significance.
from IGN Video Games http://ift.tt/29WJ3FZ
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