"I'm going to get on my soap box," says Dan Ayoub, studio head of strategy games at 343 Industries. "I think the term 'beta', it's just lost. We should just give up; we've lost the word." Ayoub is definitely onto something.
At risk of showing my age, I remember a time when it was safe to expect a developer to release a demo for its latest game, either close to release or shortly after. Before the reign of pre-orders to secure a digital copy of a non-physical (and thus limitless) item, this was part of how developers would entice gamers to fork over hard-earned cash. Basically, by giving the gaming community a taste of what they'd be paying for, consumers could make informed purchasing decisions.
from IGN Video Games http://ift.tt/2fetxlm
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